NEW! New and improved! Produced exclusively by Ann Clark, and proudly made in the USA. Brighter, more vibrant food coloring gel with true color match for icing, frosting, cakes, cupcakes, cookies, fondant, and other baking and decorating. Our Pumpkin Orange food coloring delivers deep, beautiful color in a new, highly concentrated gel. Blend the perfect shade with less mess and more control, thanks to our easy-squeeze tubes and portion control caps.